Glam Media: The Google of fashion
Last week, young bloggers rubbed shoulders with fashion editors of major newspapers in the forefront of the parades of ready-to-wear in Paris. Appearing a few years ago, the phenomenon of fashion blogs, yet dispersed long ago, is being structured. Evidence of this trend, the arrival in France of U.S. website Glam Media, which proclaims itself the number one female audience coverage on the Internet, with 76 million unique visitors in the United States and 164 million worldwide through its declensions Great Britain, Germany and Japan.
Upon his arrival in France, he announced to start with two million unique visitors. Glam is an "object Web unidentified. He does not content itself but on its pages aggregates the blogs to which he refers by links.In France, it begins with a fifty partners, such as fashion trend or Betty's blog.
Half of the turnover
It covers topics related to clothing, beauty, luxury or entertainment female. With this reach, it sells for blogs concerned advertising space and retains 50% of turnover. "There is no real competitor. We are a kind of thematic superpertinent Google "tries to summarize Orianne Garcia, its director of marketing and communications. The famous founder of the site Caramail mails in 1997 heads the French branch alongside Jean-Pierre Levieux, CEO, founder of MSN France in 1996.
Brash.com for men
Glam Media was founded in the United States in 2003 by Samir Arora, 44, Net entrepreneur of Indian origin. After ten years at Apple, he founded several start-ups in California.Glam Media is defined as "a pioneering media vertical. Beside the site Glam.com female he created Brash.com for men fall 2008 and Tinker.com, a specialized search engine on Facebook and Twitter. Objective: to capture the audience of social networks booming.
The opening of the French subsidiary following a fundraiser for 50 million dollars. Other groups seek to federate the blogs. In France, the popular site Aufeminin.com began to incorporate in its pages. Some advertising agencies have started to commercialize this disparate audience to advertisers, as Bang Blog, a subsidiary of Publicis, which also has its consumer portal.