Murdoch wants to pull its content from Google
Change in strategy for Microsoft, which after spending hundreds of millions of dollars trying to create a strong competitor to Google in the market for search engines, now directly addresses the content of the latter.
The Redmond company is indeed back in talks with media group NewsCorp, led by Rupert Murdoch, which owns the Wall Street Journal and The Sun. It would matter, according to the Financial Times, to prohibit NewsCorp, cons compensation, access to its news sites using Google, thus restricting access to all articles published by his newspaper.And of course the benefit of Bing, the new search engine from Microsoft, which would thus kill two birds with one stone accessing exclusive content and denying at the same time rival of a serious customer.
Microsoft has already contacted several other media groups in the same process, putting pressure on Google."All this concerns the attempt to reduce margins by Google Microsoft" said a source approached by the firm founded by Bill Gates at the Financial Times.
Prevent Google from "stealing the content" published in newspapers
Matt Brittin, director UK of Google, spoke recently about the media content present on the search, saying "economically, it is only a small portion of our revenue."
Rupert Murdoch has meanwhile said that all legal methods would be implemented to prevent Google from "stealing the content" published in his newspapers.
Rather than attack head-on, Microsoft is attempting to make Bing a search engine that differs from the content it offers. In October, Bing was used in 9.9% of searches on the Internet in the United States, against 8.4% during its launch last June.