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Two regional leaders of Lidl Ile-de-France – Nord were placed under judicial supervision. They are suspected of discrimination in hiring, reports Le Parisien. They have ordered the makers of their 70 stores not to recruit persons of foreign origin in residence with "privacy and family life." A woman dismissed on this ground a complaint. The trial will be held August 18. The accused may three years in prison and 45,000 euros fine.

Refuse these cards have been living as a principle in the network Ile-de-France – Nord "at least six store managers will spread to the investigators," said Le Parisien. The staff representative UNSA, Fatiha Iraki, would have met "some thirty CV repressed," she told the newspaper.Lidl Why would he conducted such a wage policy? Residence cards "cost several hundred dollars per year per employee," said the steward.

Lidl's lawyer denies the charges: no guidance was given. There are many foreign candidates in the regional management, it is normal that some owners do not see themselves hired, he explains.

Eighteen months after the initial concerns about the European debts, the situation on the old continent is still fragile. However, the euro remains surprisingly strong. The euro hovered around $ 1.45 since April, and rose more than 8% since the beginning of the year, and 15.5% in one year. "The first explanation that justifies the euro strengthens and weakens the dollar is in the interest rates: in Europe, they are likely to be faced by the ECB on Thursday, reaching 1.50% while those U.S. Federal Reserve and will still remain long remain between 0 and 0.25%, "says Bruno Rodier, private banker and portfolio manager at Pictet & Cie.This differential rate encourages investors to take advantage of the "carry trade", this technique to generate returns by borrowing in dollars at a rate unusually low, and place it in euros, which pays better.

"The situation should not change in the coming months because when the European Central Bank has the sole purpose of containing inflation by raising interest rates, the Fed also has the task of supporting growth and employment and maintain long-term rates low and a weak currency to do so, "said Harry Sebag, an analyst at Saxo Bank.He said the Fed will not change its monetary policy anytime soon because it looks especially the real estate market across the Atlantic, the one who caused the economic crisis and financial crisis in the summer of 2007, which is still not out business.

The dollar is kept artificially low

But even more than the strengthening of the euro, especially on the weak dollar that the experts agree. And has been a little more than a year: the Fed announcement as it injects new astronomical quantities (600 billion) dollars in the global economy. Instantly, the dollar lost its value against other currencies, and the effect lasted until now."There is also the effect 'end of world supremacy' of the dollar plays, including the report of the World Bank has recently anticipated that by 2025, that is to say tomorrow, the market currencies will be dominated also by the Chinese yuan, not only by the dollar and the euro, "notes Vincent Juvyns, strategist at ING IM.

The role of the dollar as the global benchmark fading as global governance wants to reform the international monetary system. In this perspective, little by little, investors include the future landscape of the exchange market and exchange their dollars into yuan and euro. "At the same time, we must take into account the cultural dimension of geographical areas: Europe, under the influence of Germany was a culture of rent, we want to keep a strong currency.This contrasts with the current pattern of currency war, which is to artificially push down its currency to promote its own foreign trade, "said Bruno Rodier.

Europe is going less badly than the U.S.

Finally, if Europe goes wrong, it will hurt less than the United States. Bad news on the macroeconomic front here and on the other side of the Atlantic, lower the respective currencies, but the U.S. figures are still worse than the European data, the dollar fell more than the euro. So the euro / dollar rate goes up anyway. "If you took away the effect debt, the euro was trading at least $ 1.50," Harry Sebag plans.Recently, the growth forecasts for the European Union were found, while those for the United States have been degraded.

Thus, the twists in the case of Greece, or fears of contagion from the crisis of sovereign debt of countries in the euro area peripheral to Italy or France, they have had little effect on the euro itself. "The currency market is highly sensitive to very short term. But in the coming weeks, the scenario of an outbreak of the euro area remains the least plausible of all, "says Vincent Juvyns, underlining that" challenges remain whole in the longer term. " The markets seem optimistic about the ability of European governance to agree to find solutions to problems of public finances of member countries."And Nicolas Sarkozy, Angela Merkel, and Jean-Claude Trichet has always reassuring words to soothe the markets when tensions rise," added the expert.

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"The yuan is becoming and is evaluated

The Cac 40 could string together a fourth consecutive session bullish. When a new day begins crucial for Greece, the Paris Bourse continued its prudent mini-rally started Monday – the last three meetings, the Cac 40 gained almost 4%. The index featuring Paris, ironed the day above 3900 points, opened on Thursday, up 0.33% to 3937.26 points. It has long hovered around 3930 points this morning, and won and 0.19% to 3931.70 points in mid-session.

At the London Stock Exchange, the FTSE-100 gained 0.68% to 5895.84 points and the Stock Exchange Frankfurt, the DAX 30 in advance from 0.07% to 7299.52 points.

Yesterday, the Greek Parliament adopted the first two parts of the austerity plan intended to avoid the financial ruin of Greece. This had the effect of propelling the Cac 40 in excess of 3900 points.This afternoon, members of Greek determine in detail the cost-saving measures and privatization to engage in Greece for the next four years. But on Thursday, the progression of CAC 40 may be more limited than ever, after the IMF expressed concern about a failure of the United States.

On the macroeconomic front, several indicators punctuate the trading session:

– After declining 1.4% in April, consumer spending fell again in May by 0.8%.

– The public debt increased by 54.9 billion euros in the first quarter from the end of last year, to $ 1.6461 trillion, or "approximately" 84.5% of GDP (GDP).

For the euro area, a first estimate of inflation in June was announced at 11 am: it has displayed steady at 2.7%.For June, analysts polled by Reuters on average expected a slight acceleration to 2.8%.

Finally, the United States, two statistics will be released today: requests for weekly unemployment benefits (1430) and industrial activity in the Chicago area in June (15.45).

On the corporate side, as since the beginning of the week, bank stocks react positively to approval by the Greek Parliament's austerity plan. BNP Paribas takes 1.21% to 52.63 euros, gaining Natixis 1.82% to 3.41 euros, Societe Generale advance of 1 no faxing pay day loans.03% to 40.23 euros and Credit Agricole rose 0.44% to 10, 21 euros.Yesterday, they gained 1% to 2%.

Carrefour: -1.26% to 27.75 euros; Casino: + 0.03% to 64.62 euros

In the struggle that pitted him against Carrefour in Brazil, Casino raised its stake in the Brazilian distributor Grupo Pao de Acucar by 37% to 43.1%.

In addition, the Colombian subsidiary of Casino, Exito, will conduct a capital increase of $ 1.4 billion to buy the Uruguayan subsidiary of Casino for $ 746 million.

LVMH yielded 0.49% to 121.90 euros shortly after noon.The European Commission approved Thursday the French luxury group LVMH, headed by businessman Bernard Arnault, to take control of the Italian jeweler Bulgari-watch, considering that the transaction would not raise competition concerns in Europe.

Pernod Ricard: -0.29% to 67.96 euros

The world number two wine and spirits sells its shares in Georgian society Georgian Wine and Spirits, an operation that involves small amounts according to a spokesman for the world's second largest wine and spirits.

EADS: -0.33% to 22.9 euros

The airline American Airlines is negotiating with the European aerospace group Airbus and Boeing to purchase at least 250 aircraft, an order worth approximately $ 15 billion, according to the Wall Street Journal.

Axa: + 1.05% to 15.42 euros

The insurer will invest 500 million euros in its partnership with the Chinese bank ICBC over the next 5 years.

Gecina: + 0.02% to 95.54 euros

The land was made yesterday two new asset sales, with the amount of its trade-offs to 559 million euros at end June

EuropaCorp: + 2.85% to 3.97 euros

The company production and distribution film Luc Besson has suffered a net loss of 30.2% million for the year ending March 2010 to 2011.

Groupe Partouche (0.75% to 2.67 euros) recorded in the first half of its 2010/2011 financial year lagged net income down more than 30%.

Beneteau (2.27% to 14.87 euros) will publish its revenue for the third quarter after the close of trading.

U.S. markets open slightly higher on Monday after a sharp decline Friday. Leaded by the accumulation of signs of slowdown in the global economy, the Dow Jones closed down by 1, 42%, to 11,951.91 points. The Dow Jones gained 0.35% to 11,994.07 points, the Nasdaq ahead by 0.40% to 2654.17 points and the S & P 500 rose 0.35% to 1275.37 points.

Like doubts about the financial situation of Greece weighing on European markets, U.S. investors should not however find a frank optimism as the Obama administration does not provide a convincing response to the U.S. debt.Hence the nervousness on Wall Street recorded, for 6 weeks, all finished in the red.

No waiting indicator

In the absence of major macroeconomic indicators and publications from the companies, markets keep an eye on the ongoing discussions about whether or not to raise the debt ceiling. From this point of view, the main concern is the possibility in the coming weeks, the U.S. can not cope with effect from 2 August to some of their repayment obligations, if the cap was not raised.

Side currency, the euro lost some ground against the dollar Monday in a market without much direction still hanging on the progress of discussions between EU leaders, who are struggling to find agreement on how to continue to help financially Greece.MP in the afternoon in Paris, the European single currency was worth 1.4379 dollars against 1.4348 dollars on Friday night.

On oil markets, prices started to fall Monday in a cautious market that awaits the decisions of Saudi Arabia on a possible increase of its production. Around 24:10 in Paris, a barrel of Brent North Sea crude for July delivery was $ 118.66 dollars on the Intercontinental Exchange (ICE) in London, giving 12 cents from Friday's close. In electronic trade the New York Mercantile Exchange, a barrel of light sweet crude (WTI) for the same period lost $ 1.19 to 98.10 dollars.

As for values

Banking supervision

Financial stocks could benefit from an article by the financial weekly Barron's pay day loans.The newspaper said the major banks like Bank of America (+0.29% to 10.88 dollars), Citigroup (0.71% to 38.19 dollars), Goldman Sachs (0.96% to 137, $ 23), Morgan Stanley (0.71% to 22.85 dollars) and Wells Fargo (1.26% to 26.61 dollars) are undervalued on the stock market and could see their progress as 25% of the next year, says the financial weekly Barron's. These shares are currently traded at levels close to or well below their book value, the magazine added.

Boeing: 0.80% to 73.27 dollars)

The will sell six Boeing 777-300ER to Thai Airways, which will also acquire eight Boeing 787 leased from ILFC.

Allied World Assurance: -1.88% to 56.98 dollars

The group will buy Transatlantic Holdings for $ 3.2 billion in shares, giving birth to a group of insurance and reinsurance with an ever wider and greater implementation. Transatlantic Shareholders will receive 0.88 share for each Allied as they hold the equivalent of 51.10 dollars per share, representing a premium of 16.1% over the closing price on Friday.

Gilead Sciences: -1.42% to 39.66 dollars

The biotechnology company, world leader of HIV treatment, said Friday it received a subpoena to submit to the court documents relating to its manufacturing methods, quality control and distribution.

Blackstone: +0.12% to 16.62 dollars

The group and the specialist debt Avenue Capital talk with investors in order to raise five billion dollars to invest in bond markets, reports the Sunday Telegraph.

VF Corp: 12.23% to 103.03 dollars Timberland: 42.48% to 42.73 dollars

The group announced Monday the acquisition of the apparel brand Timberland outdoor sports for $ 43 per share and a total of two billion dollars. VF Corp. expects this acquisition will allow it to add approximately $ 700 million to its turnover in 2011.

Traffic may be disrupted on Wednesday in major cities and on highways. And the number of taxis in service in town and in stations and airports should be low. Three federations of the profession have in fact called on Wednesday for a national day of action, with operations in snails across the country.

In the Paris area, the rallies were to begin from 6 hours on the A1 at Roissy-Charles de Gaulle, Orly, on the A4 to Marne la Vallee and the ramp to the A15 Franconville before converging to the Field March to 10 hours.

In Toulouse, a procession of 180 taxi drivers from the west of the town and 170 from the south-east of the city went from 6:30 in the direction of downtown. Some parts of the device were paralyzed before 8 o'clock. Access to the airport were also disrupted no fax payday advance.According to the protesters, this mobilization is expected to last up to 11 hours.

Taxis want to attract the attention of government on the increased costs they incur. Their fuel bill became heavier "than 30% over one year" because of soaring raw materials. In this context, taxi drivers lament the lack of compensation for the refund of excise tax on petroleum products. VAT refund from the TIPP was abolished in 2008. They must also bear other expenses, caused by the new regulation that requires them to be equipped with a light signal in the colors more identifiable by users. Taxis also protesting against the competition of passenger cars with driver, they consider unfair.

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The Paris Bourse has hoisted the green flag on Wednesday, spurred by bargain hunting and foresight of a debt rescheduling Greek. At the close, the CAC 40 advances 0.92% at 3978 points. On Tuesday, the Paris stock exchange had closed sharply down by 1.21%. Only on the last four sessions, the Cac 40 lost nearly 3%.

Other major European stock markets followed the same trend: the Footsie-100 from the London Stock Exchange gained 1.07% to 5923.49 points and the DAX 30 Frankfurt Stock Exchange rose 0.65% to 7303.53 points .

Europe envisages a 'soft' restructuring of Greece

The option of a debt rescheduling Greek owned gaining ground in Europe. If Greece is making efforts, "we will see if it is possible to have a smooth restructuring of the Greek debt, said Tuesday the leader of the finance ministers of the eurozone, Jean-Claude Juncker.For Jurgen Stark, a member of the Board of Directors of the European Central Bank, a Greek debt restructuring would be a "recipe for disaster." Greece should "accelerate structural reforms" in particular to reduce the public sector, said his side on Wednesday the head of the IMF mission in Greece, Poul Thomsen.

In an interview with figaro.fr last September, the director of the Institute of High Finance, Philippe Dessertine, had said that if Greek debt rescheduling, "banks could again face a liquidity crisis . Therefore, they could no longer fund the financial markets.New tensions are therefore likely to appear on bank stocks. "

For now, investors seeking to reassure banks and bounce: Natixis gaining 0.93% to 3.80 euros, BNP Paribas takes 1.08% to 53.40 euros and Societe Generale advance of 0.41% to 41.92 euros.

On the macroeconomic front, the number of start-ups in April fell 18.3% to 42,984 compared to March, according to figures from INSEE.

United States, markets await the release of Fed minutes to 20 hours.

Oil bounces

On the foreign exchange market, the euro has stabilized at 1.4256 dollars at the close of trading in Europe, against 1.4234 dollars late Tuesday.

For their part, oil prices rose. On the New York Mercantile Exchange (Nymex), a barrel of light sweet crude for June delivery traded at 98.05 dollars, up $ 1.14 compared to the previous day.U.S. inventories of crude oil fell against all odds last week, said Wednesday the U.S. Agency for Energy Information (EIA). Crude inventories were down 15,000 barrels to 370.31 million. Economists on average had expected an increase of one million barrels. Gasoline inventories rose much less than expected, rising by 119,000 barrels to 205.94 million, against an estimate of an increase of 800,000.Total is 1.05% to 40.76 euros.

Telecoms weakened by the crisis of sovereign debt

Thales: +0.36% to 29.34 euros

On the occasion of the general meeting of the group, Lee CEO of Thales, Luc Vigneron, showed caution Wednesday to its shareholders as to the outcome of the discussions of asset exchanges in the defense with Saffron, who recently taken over a year after being interrupted for lack of agreement on their terms.

France Telecom: + 0.64% to 15.63 euros

France Telecom expects further consolidation operations or cooperation in selected markets in telecoms, driven by growing investment needs, "said Director of the French group's mobile activities.

In addition, Moody's has estimated that Telecom are very sensitive to macroeconomic conditions and notes some operators in European countries hit by the debt crisis (Greece, Spain, Portugal, Ireland) could be affected. Bouygues advance of 0.37% to 32.56 euros, Vivendi (SFR) is gaining 0.44% to 19.19 euros and Iliad (Free) is 1.54% to 86.97 euros

Unibail-Rodamco: 1.92% to 151.05 euros, the biggest increase CAC 40

Unibail-Rodamco has announced that the Chamber of Commerce of the Amsterdam Court of Appeal had ruled on the purchase price of 660,562 Rodamco Europe NV shares still held by minority shareholders. It has priced shares in Rodamco Europe 87.66 euros per share.Unibail-Rodamco will own 100% of Rodamco Europe following the decision.

Areva: + 3.27% to 30.16 euros

Areva and the Commissariat à l'Energie Atomique (CEA) announced the successful takeover offer simplified investment certificates (IC) cons of Areva shares. This will help convert the entire ordinary share capital. The listing of CI will be suspended from May 24

Peugeot: -0.22% to 29.75 euros

PSA Peugeot-Citroen on Wednesday the foundation stone laying of its third factory in China, according to La Tribune. Like the other two located in Wuhan, central China, the new plant should be able to start in 2013.Initially the plant will produce 150,000 vehicles and 300,000 from 2015.

Technip: 1.28% to 70.30 euros

Technip won a contract from BASF under the Partnership and engineering services for projects of chemistry and petrochemistry.

Atari: + 5.63% to 3 euros

Atari has announced its decision to sell Cryptic Studios, the development studio acquired videogames there is barely two and half years.

The Tanner: + 23.61% to 6.44 euros

Qatar Luxury Group has repurchased nearly 53% of the leather goods Tanner to 6.51 euros per share and will file a tender offer to purchase the rest at the same price in the days to come, said Tuesday the two entities.

After market, Soitec was to publish its annual results.

Whether employers or unions, the measure does not satisfy anybody! As for companies with more than 50 employees, there is consternation: the premium required will be "a further complication for companies that create jobs in France", do we denounce the MEDEF. Where there is no lack of argument: "Businesses from 50 to 500 people are those shareholders who need to grow, it is firms that are missing in France, it is companies that need capital to pay."

The president of CroissancePlus Frederick Bedin, think "good on the merits, not the property on the form" of the measure, which denotes him as a "simplistic view of the company." It would be far "more beneficial for the development of growth, the State engages in a genuine and lasting reduction of payroll taxes, which would favor an increase in net wages of employees."

Conversely, in smaller companies, where the premium will not be binding, but rather relief. CGPME even speaks of "good news" while deploring that "a small business of 51 employees distributed dividends is subject to the same constraints as a global company in the CAC 40!".

As usual, the unions showed their displeasure – with varying degrees of virulence, however. Francois Chereque, secretary general of the CFDT, called a "mistake" the principle of a mandatory premium in large firms, certain that it would "divide the employees, limiting wage increases, and constitute a" gift, a windfall "to the employers who receive relief cash advance. His counterpart at FOR, Jean-Claude Mailly, spoke of a "announcement effect", lamenting a "gas factory" even though "full of employees will have nothing.""The smartest bosses may repurchase shares to avoid n'augmentent dividends," he said on LCI.

"No obligation of result"

CGT denounced "improvisation" and "attempts electioneering" government facing a "real problem of purchasing power." She also regrets that there is "no obligation of result" of negotiations.

The CFTC has "welcomed" the Government's concern for an "equitable sharing of the wealth produced in the business," but hoped that "all companies" are concerned. As for the CFE-CGC, she has "taken note of the will" of the government, preventing it deems appropriate time the effects of this "yet another mechanism that can be used to plug the holes in the racket of sharing value added. " He concluded: "Nothing replaces the perennial wage measures".

At the opening of U.S. stock markets, the Dow Jones advance of 0.73% at 11,947 points, the Standard & Poor's 500 and Nasdaq 100 rise respectively from 1.09% to 1293 points and 1.29% to 2678 points. A new session is so bullish on. Already on Friday, U.S. markets had ended the week up, encouraged by a cease-fire announced while in Libya, easing social measures taken by Saudi Arabia, by King Abdullah, but also by the intervention fighting the Japanese authorities in Fukushima.

On Monday, despite the military intervention in Libya, the relative stability of oil and the rather encouraging information from Japan, where the authorities seem to regain control of the plant in Fukushima, tend to support the rebound.A general rebound in markets, on both sides of the Atlantic, jusqu'enAsie, except in Tokyo, where the stock exchange was closed on Monday due to holiday.

Side of macroeconomic indicators, this week will be placed under the sign of U.S. housing, with, today, sales of existing homes, expected to 15 hours. "Sales are expected to remain weak in February, analysts said Aurel BGC. The construction sector remains a concern for the Fed. "

If durable goods orders (Thursday) "should enjoy a rebound in orders for machine tools and aviation. In contrast, consumer confidence could be affected by recent events, including the nuclear risk to Japan, which occupied a prominent place in the American media these days, "said Will we at Aurel BGC.

AT & T and AIG in focus.GM, Caterpillar and Apple penalized by Japan.

On the corporate side, the U.S. Treasury Department announced Monday it would begin this month to bring to market its portfolio of securitized mortgages guaranteed by Fannie Mae and Freddie Mac, valued at $ 142 billion.

On Friday, the Federal Reserve has conducted a new set of stress tests on the 19 largest U.S. banks. If the results of these tests have not been disclosed, they, however, already possible to allow some of these institutions to distribute or raise their dividends.Like Wells Fargo, JPMorgan, Citigroup and this Monday (2.44% to 4.61 dollars).

the telephone company AT & T (1.03% to 26.48 dollars) will buy its German rival Deutsche Telekom's U.S. mobile phone subsidiary T-Mobile USA for about $ 39 billion (25 billion in cash). A strategic transaction that will create the first U.S. mobile operator Verizon before. Deutsche Telekom, meanwhile, will benefit to pay off debt.Part of the proceeds will also be devoted to buybacks, "said Franklin Pichard, director of Barclays stock.

AIG (American International Group: 2.32% to 35.76 U.S. dollars) expected that banks submit bids on mortgage-backed securities that it proposes to redeem the U.S. state of 15.7 billion, the Wall Street Journal, citing the insurer's CEO Robert Benmosche.

Eli Lilly (+0.44% to 34.63 dollars), faced with sales at half mast because of competition and the expiration of certain patents, will not merge with another pharmaceutical company to get through this bad patch has said Saturday its chief executive John Lechleitr.

Broadcom (0.45% to 39.85 dollars) for its part in the day announcing the purchase of specialist Israeli bullets Provigent 300 to $ 400 million, understands the financial site TheMarker. This would be the eighth acquisition of semiconductor firm in Israel, adds the site.

General Electric (2.39% to 19.71 dollars) has also defended on Friday its type reactor Mark 1, designed 40 years ago and that the Japanese central team of Fukushima. It equips five of six units of the Japanese central, where the cooling system was damaged by the earthquake and subsequent tsunami on 11 March.

Other companies could become victims of the events in Japan. General Motors (1.38% to 32.29 dollars) will close its plant Louisiane.Apple (2.04% to 337.41 dollars) fear of stockouts on its iPad 2, launched this week in France.Caterpillar could also be a victim of difficulties in its Japanese factories.

Finally, Google (1.98% to 572.19 dollars) aroused the attention Monday. For at least two reasons: in France, Google has fined 100,000 euros, accused of having "hijacked" the French personal data via wi-fi. The world's leading search engines also believes that the Chinese government is currently blocking access to Gmail, many users had complained, China, dysfunction.

"If there is no business of espionage, I would draw all the consequences." Two months after the layoff, then the dismissal of three senior officers suspected of espionage, Patrick Pelata, number two of Renault, is clearly against the wall.

Tense, he broke his silence in an exclusive interview with Le Figaro. With great gravity he puts into play its responsibilities within the constructor. One way for him to remember that bear the consequences of this case but also to protect Carlos Ghosn, CEO of Renault and Nissan. For the past few days, the plot thickens.

An inside source says Le Figaro that a member of the security service stubbornly refuses to cooperate with the law to provide information.In particular, the identity of the outside investigator who recovered all the information that led to the identification of bank accounts in Switzerland and Liechtenstein. However, according to this source, mute the employee was "the only contact with the informant outside of Renault, who has supplied all private investigation." On two occasions, management, disturbed by this attitude, it would have sent written and oral orders remained dead letters. Accordingly, the employee has been drawing up a report indicating his refusal to cooperate.

The development of Squarcini

Faced with this situation, Patrick Pelata longer does the group is a victim of manipulation guaranteed unsecured personal loan."There are two hypotheses, either Renault suffered a case of espionage, or manipulation." This double scenario was brought Monday to the attention of the Prime Minister and Eric Besson Minister of Industry. If the conclusions of the investigation lead to the removal of all doubts about the guilt of the three frames, the number two at Renault ensures that the manufacturer will repair any attention to the injustices and propose to reinstate them.An opening that seemed impossible even a few weeks ago, so that their dismissal was done with great firmness.

Faced with bronce media in recent days, the director of central intelligence inside Squarcini Bernard, conducted Thursday afternoon, an update stating that "all the comments based on sources close to the matter are completely unfounded" , regretting that "such leaks seriously hinder the progress of the investigation." International letters rogatory launched to uncover potential bank accounts in Switzerland and Liechtenstein will not be returned to France before next week. In the meantime, Patrick Pelata has delivered what his aides called a major "operation transparency". A confession truth to defend the honor of his company.

Audience measurement of the press takes a decisive step in France. All families Releases – magazine, daily, national and regional levels, pay and free – have decided to launch the study One. Unique study of reference, it will bring the measure of all the readings of all forms of mainstream press in France. One will replace the current studies and EMPA (magazines) and EPIQ (daily) "renewing depth audience measurement of the press. The modernity of the medium, its power, its ability to focus and diversity will finally be able to speak in such a study, "said Xavier Dordor, the CEO of AudiPresse, interprofessional research firm Press.

A budget of 4.5 million euros

One is a budget of 4.5 million euros per year.Investment in research and qualitative and quantitative tests has required an investment of nearly $ 1 million. One benefit from the largest sample in Europe: 35,000 and 15,000 interviews yearly national departmental interviews fast cash loans. The study will measure the readings of more than 200 national titles in all intervals, those of all regional dailies and weeklies those premises. In total, more than 500 brand logos release that will be incorporated into the study, which will also measure the digital readings of the press.

The completion of the study was carried out by the Ipsos institute that carries out the ground-share with TNS Sofres. The first results on the entire interview will go out in a year. Given the power of this new database, major publishers will have to run monthly results."It's a building site two years finds its culmination, is Xavier Dordor. It was attended by media owners, specialists studying agencies, among advertisers and governed, with the full involvement of the Board ".