VAT hike: the tips of the operators
Millions of French in nature, detached from any commitment to their operators. This is the nightmare that stirred the telecom sector, used to recruit customers on long-term contracts: at the beginning of the year, over 80% of customers to a mobile phone package were still committed to the most More than a year. But with price changes that lie ahead for the new pass the VAT hike, subscribers whose bill will evolve will have the right to request termination of their free package, even if they are still engaged.
In practice, the situation is not so bad that for Internet and mobile operators, which are not totally unprepared. They added in their contracts, some as early as mid-November, a clause warning the next price increase.Several operators contacted by Lefigaro.fr argue that these lines are enough to keep all customers who have committed or recommitted during this period. So do not expect to buy a subsidized iPhone for 149 euros with a subscription for 24 months instead of 739 EUR without subscription and can cancel your plan in the wake at no charge.
A favorable schedule
To leave some margin, the telecom operators also benefit from a clever timing effect. Theoretically, they should have prevented customers from late November, a month before the entry into force of the VAT hike on January 1, decreed by the government. But they delayed the increase in their packages a month (and up to three months for Bouygues Telecom) and have started sending mails in the last days of December."We had to work hard, more than 30,000 prices have moved," said a spokesman for SFR.
This slight shift requires operators to handle the difference between the price paid by customers and they must refund taxes to the State in January. But he also benefits. December is indeed the month of the year when recruitment is strongest, thanks to Christmas shopping. However, customers who have subscribed or subscribed again in recent weeks have agreed to plans that will increase as the others, but can not be terminated. "Operators do not want to tarnish their image a little by announcing a price increase in this period," Edward J. Barreiro, director of studies at the UFC-Que Choisir.
To limit cancellations, traders have also used other maps.Unlike Telstra, Vodafone has chosen to only increase its prices on a third of its old rates, which represents for him a load of 50 million euros but blocks the possibility of termination for a majority of its subscriber base . The customer service is also currently showing a very generous incentive for subscribers to re-engage in two years, with significant discounts. The site reports on his side Numerama testimonials from customers of Orange who have difficulty in terminating their line while transferring their number to a competitor.
The risk of a windfall
Unlike the scenario envisaged by the Government, the telecoms sector did not engaged in a price war that would have been financially disastrous and would have encouraged him to change operator.In ADSL, all subscriptions will increase, including to Free, who preferred to break his pattern of "triple play" to 29.99 euros per month rather than taking only the VAT hike. In mobile, the most popular package for Orange and SFR, those on smartphones, will be impacted. Those of Bouygues Telecom to follow.
Ultimately, consumer groups fear that eventually the VAT hike turns into windfall, to get further increases. The prices of packages that should not be affected by the VAT hike (those not including television) will soon be weighed down for no apparent reason. Numericable and took advantage of this favorable period to tell its customers an increase in its rates an average of 3 euros, unrelated to VAT."Everyone wants to increase its rates, particularly to finance the optical fiber, a spokesman justified.
"The government must make sure that this measure does not allow slippage of prices or additional puncture on consumers unjustified", responded in a statement Wednesday the UFC-Que Choisir, who wants "a point on the deals that can legitimately be subject to a price increase. " In a letter, the Minister of the Digital Economy, Eric Besson, has asked for a few hours later providers of internet access information on how they intend to pass on the VAT hike their rates.