After seeing its sales and profits fall in 2009, the world leader in cosmetics has regained his health before the crisis. Its sales rose 5.6% last year to 19.5 billion euros. Its operating profit him, jumped 18.6% to over 3 billion euros. Jean-Paul Agon, CEO since 2006, will chair the group on March 17, following the departure of Lindsay Owen-Jones.
LE FIGARO. – What is your assessment of 2010?
JEAN-PAUL AGON. – The crisis is clearly behind us, the results speak for themselves. L'Oreal has rebounded well in 2010, with strong sales growth at constant exchange rates, a record turnover, a result of very significant growth and market share gains in virtually all regions of the world.These results are the consequence of policy decisions taken in late 2008: to make our innovations available, enter into new categories (deodorants, body care, male grooming), accelerating globalization, increasing our research efforts and advertising & promotion and reduce administrative costs and business. China has become our third largest market, with over one billion euros of turnover.
What is your outlook for 2011?
We are confident in our ability to outperform the market this year. After rising by 4% last year, the global cosmetics market should again grow 3 to 4%.
The return to growth in the market he calls into question the strategy of product availability?
Not at all. We are entering an era of beauty for all. For twenty years we have internationalized our brands.We will go further with different formats, different products. In Eastern Europe, Garnier sells staining simpler and more economical. In India, the brand is available in jars, tubes and bags a few rupees. Another example, Maybelline has recorded a growth of 13% of its sales because it distributes products of good quality makeup at an affordable price.
Are you concerned that political instability, economic and social burden on your growth in emerging markets?
The great strength of L'Oreal is to be present on all continents.The best protection against geopolitical uncertainty is to maximize opportunities in all new countries.
Are you considering acquisitions to accelerate in developing countries?
L'Oreal has a diversified portfolio of brands with European, American, a Japanese brand (Shu Uemura) and Chinese (Yue Sai). It would be interesting to buy a brand Brazilian or Indian. You should know that in emerging new consumers for many new consumers of cosmetics. To them we prefer to start our brand. Garnier and the preferred brand of Indians. Our specialty is to consider closer to the cultures, the needs of these consumers. There is no beauty, but beauty.Our strategy is to universalize the one hand that our global scale to all countries of the world, and secondly that they are available worldwide personal business card.
Will you continue to rationalize your portfolio of brands by country? Could you give Helena Rubinstein, who is no longer sold in France?
We are pragmatic. There is no taboo. All our brands will not necessarily present in every country in the world. Regarding Helena Rubinstein, it's been that we are attached.
Lindsay Owen-Jones why he chose to abandon his post as president, when he was re-signed for two years in 2010?
The unification of the functions of chairman and CEO is a tradition at L'Oreal. In over 100 years of history, they have been separated a few years.Lindsay Owen-Jones said in 2005 that he would leave the presidency before his 65th birthday. This council was the last before his 65th birthday, was the right time to pass the torch.
Some have criticized Lindsay Owen-Jones, very close to Liliane Bettencourt, to emphasize the family to other shareholders, especially Nestle …
It is not for me to comment on rumors.
The case Bettencourt did destabilized the group?
No, this has not impacted the operation of the company. Internally, staff have behaved quite remarkable and remained mobilized.
Mrs. Bettencourt and her daughter are reconciled.What does this change it for the future of family involvement in L'Oreal?
To mark this happy outcome, the family has publicly expressed a strong and united in its commitment to the company.
Francois Dalle his presidency marked by acquisitions, Lindsay Owen-Jones by his own rationalization and internationalization of the brand portfolio. What impression would you print?
Every president has matched a new era in the world. Today, we face new challenges in a changing world. These transformations are so many opportunities to continue the adventure L'Oreal. The first is the geographic shift to new countries. The group has built over 100 years consumers in Europe and North America. The new consumers of today are South America, Africa and Asia.We know the emergence of a new middle class of about 2 to 2.5 billion people in the next ten to fifteen years. Then, the digital revolution, technological and cultural changes in depth the relationship of our brands with consumers. Finally, the leader in beauty must help build a more beautiful world. L'Oreal is especially equipped to face the challenges of today's world. We focus on one trade, that of beauty. Research, innovation, quality of worship, a culture house very strong part of our DNA. Our values are our values.
Will you inspire Lindsay Owen-Jones to preside L'Oreal?
I have great admiration for him. It is twenty-five years as we work together.We are entering a new era with new challenges and a new adventure for L'Oreal.
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