Many candidates to buy Galliano
Upon landing a plane in Los Angeles on Sunday night, John Galliano was insulted by a photographer. Accused of making racist and anti-Semitic in Paris in February under the influence of alcohol, dismissed from his job at Dior, the fashion designer is not about rehabilitation. Many uncertainties about the future also the eponymous designer's own label. And yet, Christian Dior, who had acquired 87% stake for 17 million euros in 2008, has received several expressions of interest from candidates for its redemption.
Unsolicited proposals
The luxury goods group Bernard Arnault took a majority stake in the house when the designer John Galliano was appointed at Dior and Givenchy.No sales processes in good and due form has been launched, but a lawyer has been instructed to consider unsolicited proposals.
Among the interested buyers are some of the brand partners. First and foremost there is the Italian Perfume holding company which produces and distributes fragrances Galliano licensed, and would be ready to redeem all of the brand. Despite the disruptions media, he knows a great success with the women I speak of love, launched last fall.
Other signs of interest emanating from shareholders funds of another partner of Galliano, the Italian industrialist Ittierre, which makes the second line of ready-to-wear Galliano.The investment fund buyers to the brand Gianfranco Ferre and Chinese applicants would also manifest.
Sales are resistant
So many vocations to buy a house whose founder is facing a scandal? In fact, business could hardly have been affected by the controversy, except the U.S., where the brand has little presence, and Great Britain. In Asia, Russia and Middle East sales up well. The sales would have even increased in March compared to last year! In 2009, the John Galliano had achieved a turnover of 14 million euros, together with a heavy net loss of $ 5 million fast cash advance. It would have been close to balance in 2010.
Its collections midrange meet the demand of a young clientele in emerging markets, more affordable alternative to the big names in luxury.In addition, buyers can expect savings from the end of the contract of British designer, whose team took over, and reducing the cost of running at high performance due to the star so far. What return on their investment, through a central light, relying on external partners. The company employs forty people. Only outstanding issue, the personal involvement of John Galliano, which owns 8% of the capital.
Very busy, Christian Dior has yet to decide to freeze any negotiations pending resolution of legal proceedings against his former creator. A hearing is scheduled May 12The group therefore preferred to pass a few months to study its options calmly.
At Dior, the search for a replacement takes time
Bernard Arnault announced recently that the estate of John Galliano at Dior take time, giving the lie to rumors on ready-made solutions. Meanwhile, the workshops are already working on preparations for the haute couture collection, which will be presented in early July and will therefore likely not signed by the new designer. The group gives time for reflection and appears ready to turn the page creators stars. It has been found through surveys that the public showed a certain distance with respect to this notion. Asked about the name of the stylist in charge of Dior, the majority answered … Christian Dior (died 1957), Karl Lagerfeld (Chanel) by John Galliano.All options are under consideration.
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